Where the Wild Things Are: The new age of organizations and audiences

12:00-12:50 Presentation

PONCHO Hall

Is having a quality artistic product enough to sell out the seats in your hall? This workshop explores emerging methods for building an organization, attracting an enthusiastic audience, and elevating engagement in classical & new music in an already over-saturated cultural marketplace. The session is presented by Andrew Goldstein, an international audience strategist at Molina Visuals, contributor to the Huffington Post, and the Executive Director of Seattle’s own Emerald City Music. Goldstein will present real-world examples of innovative audience-building efforts from his work co-founding Emerald City Music, as well as from consulting with arts presenters from New York to Lebanon.

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